Email Design Systems

We create email design systems for brands to move faster. Set your marketing team up for speed and success and keep your brand aligned with an email design system—like legos for your email team.

Project Details: Email Design System

Project Overview: Developed an email design system to streamline the email creation process and ensure brand consistency for (https://emaildesignsystems.com/).

Client Needs:

  • Increased Email Production Speed: Improve efficiency in creating marketing emails to deliver campaigns faster.
  • Enhanced Brand Consistency:  Maintain consistent brand identity across all email communications.
  • Improved Team Collaboration: Facilitate collaboration among marketing teams when designing and developing emails.

Solution:

Implemented an email design system that functions similarly to Lego blocks for email creation. This system includes:

  • Reusable Email Templates: Pre-designed and pre-coded email templates that can be easily customized for specific campaigns.
  • Style Guide: Documented guidelines for email design, including fonts, colors, imagery, and overall branding elements.
  • Code Snippets: Reusable code components for common email design elements like buttons, banners, and footers.

Benefits:

  • Faster Email Creation: The email design system enables the marketing team to create emails significantly faster by leveraging pre-built components.
  • Brand Alignment:  Ensures consistent brand messaging and visual identity across all email communications.
  • Improved Collaboration:  Facilitates collaboration between designers and developers by providing a shared set of email design components.

Client
Email Design Systems
Date
November 2023
Role
Designer & Developer